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Try to shoot a few of your “ads” in interesting locations. Ask around and see if you have access to a doctor’s office, court room, gym, computer store, garage, library, school, or restaurant. You might be surprised how helpful people can be when you approach them nicely, and clearly explain to them that you are trying to put together shots for your composite sheet or portfolio. Make sure they understand that you are not producing an ad.
Do you feel comfortable with the photographer? This is just as important as the quality of the photographer’s work. You must be able to relax and try out ideas during a shoot, otherwise the camera will capture your anxiety, and your photos will show you looking uncomfortable.
View the photographer’s portfolio. See if he or she has taken any photos in the same style you desire. If not, you should not necessarily dismiss the photographer. Perhaps the photographer can do a wonderful job, but has not had the opportunity to shoot in that particular style.
The main thing to look for is the clarity and “life” in the shots. Are they in focus? Do the models look sharp, and show personality? A sign of a good photo is that when you initially look at the picture you immediately are attracted to the model’s eyes. If the photos look clear but are not especially creative, don’t worry. Remember, you are the one who will be bringing many ideas to the shot.